Customer Experience software company and Meta Business Partner, Local Measure, as announced it is now a WhatsApp Business Solution Provider.
What is a WhatsApp Business Platform Solution Provider?
WhatsApp Business Platform is a way for businesses to better manage conversations with their customers and provide useful information.WhatsApp Business Solution Providers (BSP) are a global community of third-party solution providers with expertise on the WhatsApp Business Platform. BSPs help businesses connect WhatsApp to the rest of their technology stack and communicate with their customers on the WhatsApp Business Platform for an omnichannel inbox, customer support software, or a bot platform.
*Why it makes sense for businesses to use WhatsApp to communicate with customers *
With more than 2 billion people in over 180 countries using WhatsApp to stay in touch with friends, family and businesses, anytime and anywhere, customers want to connect with businesses in the same way they chat with their friends and family.
How Local Measure helps businesses connect with their customers on WhatsApp
As a new WhatsApp BSP, Local Measure acknowledges the importance of WhatsApp for brands and businesses and how it will allow them to better connect with and support their customers via their award-winning contact centre software, Engage.
Founder and CEO of Local Measure, Jonathan Barouch said of the announcement,“As a Meta Business Partner we have experienced first-hand the benefits that we have been able to bring our customers through messaging. Becoming a WhatsApp Business Solutions Provider was the logical next step to further enhance customer experience delivery for our clients by making WhatsApp quick and seamless to integrate into their contact centre operations.”
Engage from Local Measure is an out-of-the-box contact centre solution that helps businesses improve customer experience and agent productivity, to increase contact centre ROI. In addition to voice, email, sms and other social messaging, Engageoffers WhatsApp as a customer communication channel right out of the box, so that businesses can deliver an exceptional experience using a channel where their customers are already spending time.
“We use the WhatsApp Business Platform to connect with our customers on Engage. We find it to be a great way to scale our service and customers find it a very convenient way to communicate with us on a platform they know and love” says Arivananthan Sasitaran, Principal Asset Management Berhard.
With the embedded signup flow now available within Engage, a contact centre can add WhatsApp to their contact centre operations in minutes.