Nutritional Growth Solutions Ltd. (ASX:NGS), a global nutrition company creating clinically proven products to support growth development in children and young people, is entering Southeast Asia and expanding its presence in China through a multi-region distribution agreement with leading Australian-based distributor, Australia Sunshine International Group Pty LTD.
The non-exclusive three year distribution agreement, which is effective immediately, will see Nutritional Growth Solutions’ Healthy Heights® Grow Daily shake stocked through leading e-commerce platforms in China and Southeast Asia, including Fortune 500 company and one of China’s largest online retailers bytransaction volume and revenue, JD.com (NASDAQ: JD), as well as multinational e-commerce platforms Lazada and Shopee, and TikTok’s emerging e-commerce channel.
The agreement will be rolled out in two stages, with initial registration and marketing work to commence immediately, and the first purchase orders to occur from Q1 CY22 onwards, once production of the New Zealand manufactured Healthy Heights® product becomes available.
Nutritional Growth Solutions CEO and Managing Director, Liron Fendell said, “Our multifaceted strategy in Asia is in full swing. We have a well-rounded network of reputable suppliers and distributers including Chemist Warehouse in China, Ultrahealth, and now Australia Sunshine that will promote our products through an extensive e-commerce channel ecosystem to a large network of parents looking for nutritional products that are clinically proven to support growth development in children.
“Our timely entry into Southeast Asia has us well placed to capitalise on the growing demand for online shopping the region is experiencing, with e-commerce gross merchandise value (GMV) growing 80 per cent year on year and is expected to double in the next five years – making it one of the fastest-growing digital economies in the world3.
“Growing the Healthy Heights® brand into a household name is our goal, and with our growing network of major CBEC channels through experienced and reputable distributors across multiple countries, as well as our dedicated team that believes in our nutritional products that are backed by science, and our strategies that are delivering ahead of schedule, we are on track to achieve it.”