From the invention of mobile phones in the 90s to the rise of social media in the 2000s; technology has had a massive impact on our lives. With everything now available at our fingertips, these advances in technology have transformed how we communicate, shop, and work.
Technology is continually developing and evolving at an almost exponential rate, providing an ever-expanding range of tools and opportunities to transform business environments. By taking advantage of tech innovations, like upgraded telecoms and increased IT capabilities, businesses everywhere can increase sales by streamlining and automating their marketing processes. Their employees can also work remotely, boosting their morale while also reducing company overheads.
As we look ahead toward the future of tech in an enterprise, the following are the five of the most important ways technological innovation is transforming the landscape of business.
Increased productivity
One of the initial reasons’ computers were adopted by businesses was the promised increase in overall productivity, which transformed workplaces like never before. Newly created business software and other existing computer programs all helped to reduce data processing costs while dramatically increasing processing power, allowing employees to complete their tasks much faster than manual methods.
These days, digital transformation has provided companies with a valuable opportunity to automate many of their core business functions, from inventory control and human resources, to accounts management and payroll. By migrating away from manual procedures to automated systems in key areas, business owners and managers can focus on more important business decisions and opportunities. Whether businesses want to analyse how their staff utilise their time, or introduce new systems that ensure overall efficiency, there is an ever-expanding number of technological solutions available.
Improve customer experience
Technology has also become deeply ingrained in the lives of consumers, which has changed how businesses interact with both existing and potential customers. Businesses are now able to build value and trust with their client base by communicating instantly with their client base quickly to answer questions and resolve issues personally in real-time, as well as via chatbots after hours. Plus, companies everywhere are constantly on the lookout for other ways they can use the combination of technology and connectivity to their advantage.
Artificial intelligence is one of the more recent technologies which has the potential for substantial benefits and overall growth. With AI-powered tech, businesses are able to increase business automation processes as well as provide customers with relevant VR experiences which can help with individual sales. This tech can be used in traditional industries such as home renovation, for example, pool builders can now recreate someone’s pool design and landscape digitally and give potential buyers a virtual tour of what they can potentially get.
Enhanced and Convenient Collaboration
Thanks to new inventions like smartphones, instant messaging apps, social media sites, and video conferencing, technology has completely changed communication within modern workplaces and brought collaboration to a whole new level. As these advancements in mobile technology allow all employees to remain in constant contact with each other, communication and collaboration has become instant, deliberate, and unified.
With new communication technologies, employees are no longer required to be at the office all day every day. Businesses may even be able to increase their overall productivity by allowing employees to work remotely from home, or anywhere else in the world that has access to mobile data or Wi-Fi. Simply by providing staff with access to these cloud computing apps, programs, and software, employees are almost always available, which means companies are able to complete tasks faster together as a team.
More secure businesses
Because businesses are becoming more reliant on having access to computer programs and other applications, all online data must remain secure. This means stopping hackers from accessing their servers by using a trustworthy cloud data storage company as well as an effective antivirus for advanced intrusion detection and prevention.
Companies are implementing a wide range of adequate security measures such as innovative technology and software algorithms to make sure sensitive information is safe, secure, and protected from all malicious attempts at hacking. By utilising end-to-end solutions with both software and hardware-based encryption, you can be certain only staff with authorisation have access to your important and sensitive data.
Smarter marketing
With the introduction of digital advertising networks, Google single-handedly changed the advertising world forever. But it wasn’t long before Facebook introduced its comparably powerful ad network and changed it again. Facebook ads allow small businesses to run marketing campaigns with trackable ROI, while the gradual growth of other big social media platforms like Snapchat and Instagram also offer options for businesses to engage with their consumers effectively.
As advertising technology becomes increasingly focused, and the data becomes richer, it won’t always be easily decipherable and digestible for easy marketing. That means it won’t be long before analytics and marketing roles become synonymous while also being technologists and web designers. Some marketers are already utilising technology to become even more self-sufficient by designing their own digital assets and coding their own emails, so they can analyse all of the complex customer data and ultimately understand consumer experiences.
Final Thoughts
From the invention of the very first wheel, all the way through to the digital age of the internet, technology has influenced the way we work. But never before in history have these changes happened so quickly. And there’s no sign of things slowing down any time soon.
As we progress even further into this digital age, all industries need to understand the effect technology has on business. Whether large corporations or small start-ups, businesses should always be adapting to these technology changes as they happen, or they’ll likely get left behind
